Chia seeds see biggest growth among superfoods

Consumer interest in superfoods has grown rapidly over the past decade, and while awareness of foods like turmeric, kale and avocado has risen steadily, the number of Google searches for chia seeds has increased more than 800% since 2009.

UK-based food and technology supplier Sous Vide Tools used Google Trends data to examine how global consumer tastes have changed over the past decade, including tracking the rise of Korean, Vietnamese and Mexican cuisines, for example. It also found that among commonly listed superfoods, chia seeds experienced much stronger growth than any other, as Google searches increased 859% over the period. Turmeric came in second, with 432% growth.

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