Dive Brief:
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Google searches for chia seeds have jumped more than 800% in the past decade, according to data from Sous Vide Tools cited by Ingredients Network. This superfood showed stronger growth than others such as turmeric, kale and avocados, the U.K.-based food and technology supplier said.
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Chia seeds are very high in omega-3 fatty acids, protein and fiber, the publication noted, and global suppliers are selling them for use in muesli and other breakfast cereals, bread mixes and fruit juice. Between 2014 and 2015, new foods and beverages featuring chia seeds climbed 70%, according to Mintel’s Global New Products Database, Ingredients Network said.
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Other applications include so-called “super coffee” products and chia oil, which is able to tout its healthy fat content, the site added. Manufacturers could benefit from a number of chia seed assets. It’s clean label, natural, minimally processed, high protein, plant-based and fits into raw and paleo dietary trends.
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