Benexia bets on Seeds of Wellness consumer brand to boost category

Chia grower Benexia is betting on its consumer brand Seeds of Wellness (SOW) to jumpstart demand for the nutrition-packed seeds.

Benexia was one of the early players in the chia game and began its large scale cultivation in 2000. The company grows its chia in Bolivia and Argentina and was one of the leaders in a effort to found a regional organization for chia growers to expand the category and work on ingredient standardization.

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