The company exhibited on its own for the first time in this year’s SupplySide West trade show, where it promoted to the U.S. audience recently launched chia powders designed specifically for beverages as well as for food.
The Chilean company Benexia has been a chia-ingredients supplier since 2005, but the firm has often worked behind the scenes and let its distributors promote the Benexia name in the U.S. The company is now ready to make a larger push behind its chia ingredients especially to food and beverage formulators. It started by exhibiting on its own for the first time at this year’s SupplySide West trade show, where it promoted to the U.S. audience recently launched chia powders designed specifically for beverages as well as for food.
One of those launches, Xia Powder 125, is an ultra-fine, micro-milled powder whose particle sizes are smaller than 125 micron. According to Remi Reguero, Benexia’s director of business development, the dispersibility of this powder expands formulating possibilities for beverages especially.
Reguero pointed to existing chia beverage brands on the market today, such as Mamma Chia, which promotes whole chia seeds in its products. The success of Mamma Chia is a testament to the fact that many consumers don’t mind—and even appreciate—consuming whole chia seeds in their drinks. Still, the gelatinous, gummy texture of the chia seed isn’t necessarily for everyone. (Reguero explained that the texture come from the mucilaginous soluble fiber in chia seed, which protects the chia seed when the seed is growing.)
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