Author: By Donna Berry for Food Business News
Item Type: CHIA IN THE PRESS
Eight in 10 consumers said they are seeking foods that offer nutrition profiles personalized to their needs, according to a 2023 report published by the consultancy Deloitte, New York. The result is up three percentage points from 2022 and up 18 points from 2021 and includes seeking functional fats with health halos.
“Most of these consumers are motivated by health considerations, such as reducing risk of heart disease, lowering cholesterol or losing weight,” said Jamie Mavec, senior marketing manager with Cargill, Minneapolis. “In fact, Fatitudes, Cargill’s consumer research, showed that half of all US consumers monitor fats and oils in food purchases.”
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