The Chilean company Functional Products SA, with brand name BENEXIA®, enters the European Market with a new strategic approach.
BENEXIA is a well known, highly qualified, producer and expert of chia Lipids and other food and bioactive ingredients, such as proteins and fibers from Chia seeds. As producer of such specialties, they have a world leading position, with 10 years of successful history. BENEXIA owns, in Europe, the first Novel Food authorization to commercialize Chia Oil as a Supplement.
In order to implement successfully this market entry, BENEXIA® will collaborate with COUP DE FOODRE, a business development company built with highly skilled people and a decade of experience in health Omega-3 lipids and other bio-actives.
Mrs. Sandra Gillot, CEO BENEXIA®, declares: “The synergistic competence of both companies is the answer to the challenge of a rapid development and changing environment in the health and nutrition market segment, including the healthy Omega-3 chia lipids. Benexia will benefit from Coup de Foodre’s experience in products and concepts’ launches on the market, in which they have been successful.”
Mr. Hans Van Daele, MD Coup de Foodre, says: “We are excited to join forces with Benexia, an expert in healthy Omega-3 lipids from Chia seeds, and develop from here the European BENEXIA branch. This will bring value to our customer base, particularly in markets of food supplements and functional foods, cosmetics and retail channels.”
BENEXIA® will launch in Europe as of August 1st, 2016, with the clear objective to provide an optimal portfolio of services: innovation, R&D, production, quality, documentation, commercialization and customer service all across Europe.
Specialty health Omega-3 oils from chia are a genuine source of essential fatty acids, for the development of several life stages: from pregnancy, infancy, kids, adults and seniors. More specifically, fatty acids Omega-3 alfa-linoleic acid (ALA), are considered “essential” nutrients that need to be consumed through food, as humans do not produce it. ALA has shown good results for several health benefits such as the decrease of cardiovascular risk, the improvement of inflammatory factors, and positive effects on glucose levels in diabetics type-2. Additionally, plasmatic lipids improvement and cardio and hepathic protection of Chia were also demostrated.
BENEXIA® proposes the chia oil and also innovative tailor-made blends and concepts, in liquid, soft gels capsules, and powder form.